Hi, I'm Porter.
I'm the founder and CEO of ServiceAgent, where I build AI agents and systems for companies. I've built and sold AI companies, led implementations across healthcare, home and field services, financial services, and real estate, and helped clients identify millions in annual savings through AI automation.
Before ServiceAgent, I co-founded TRACT, an AI due diligence platform acquired by a private equity firm in 2024. I also built Estate Elegance, a luxury real estate newsletter sold to Estate Media.
I graduated from the University of Miami Herbert Business School with honors. I'm based in Austin, Texas and married my high school sweetheart Ellie in November 2025.
Our Operating Principles
We are builders.
Pitch decks are overrated. AI readiness assessments are procrastination. If you want words on a page, go work with a white-shoe consulting firm. Our team loves to build, and we aim to design and implement your AI system as soon as we kick off.
Speed and iteration.
We guarantee a working AI system in 14 days. Then we spend our time on testing and iteration. You can spend months trying to figure out the best way to build something, but the truth is that action produces information. That information lets us rapidly improve the experience and outcome of your AI system.
First-principles customization.
The main reason we ask for voice memos and background on your company is because we want to design the most effective AI system for your business. You can hire a software dev agency to build whatever you want. Our goal is to implement AI to transform your business. AI equals intelligence. In your business, if intelligence was a commodity, your business would operate much differently. That is why we spend the time up front to design an AI-native system that actually captures the value AI delivers.
Humans in the loop.
We are not here to slash headcount or replace your entire team. We want to 10x their output. On decisions that matter (regulated calls, judgment steps), your AI system loops in your team. That lets them focus on the real work that matters instead of the trivial busy work that just needs to get done.
Ownership.
After we're done, you own everything. This AI system is an extremely valuable and scalable asset that should be owned by you.
Why every business has to be rebuilt.
A three-pillar argument on the future of work, the cost of intelligence, and what an AI-native company actually looks like. Read each pillar on its own, or take the whole thing.
Why every business must be rebuilt from zero.
The foundational pillar. Why bolting AI onto an existing business always fails, and what it means to be rebuilt from zero around commoditized intelligence.
Read pillar one Pillar 02How Stanley Land Co rebuilt an entire industry.
A worked example of the rebuild. Three humans and an AI platform against traditional fifteen-to-twenty-five-person firms. What it actually looks like in production.
Read pillar two Pillar 03Why the future of work belongs to specialists.
The team shape inside an AI-native company. Why specialists replace generalists, why sales and taste are the only two human skills that still matter, and what a million-dollar-per-employee company looks like.
Read pillar threeSupercharge your business with AI.
Five minutes of voice memo. Two weeks to live system.
Tell us about your business